The #1 Biggest Problem Every Online
Business Has That’s causing you to

Lose Thousands of Dollars Every Month

… Without You Even Knowing It!

You’re Not Using Data to Drive Your Marketing Decisions!

More specifically, I’m talking about leveraging the power of Google Analytics.

Most business owners are losing hundreds, maybe thousands, of dollars each month on a combination of two things:

  1. spending time and money initiatives that aren’t driving any returns, or
  2. not doubling down on initiatives that have greater potential

Google Analytics can help you identify the sources that are losing money and so you can make changes that will help your bottom line… AND identify sources that could be getting you even more of a return that will help your top line.

Before you go any further, there’s something you need to know…

You don’t have to be a computer science whiz or have an advanced math degree to get powerful insights from Google Analytics. I wasn’t born a data expert, in fact, it took me years to be able to truly realize all the amazing information back there and what it can do for your business.

We started our businesses by trusting our instincts and testing our assumptions…

But as the old adage goes, what got you here won’t get you there.

Looking at cold-hard data forces you to give up your assumptions and come face to face with what is actually happening in your business… and that can sound scary. But the reality is, this is incredibly powerful and freeing for a business owner. It takes the guesswork out of the decision-making process!

Have you been putting time and money into ad campaigns or specific marketing initiatives without really seeing any clear results from your efforts? Or maybe the clients you work with are asking for specific data or reports but you don’t know where to start?

I’ve been there too! Once, I wasted thousands of dollars on an organic Pinterest campaign that only got me 6 clicks. 

Yes, you read that right, 6 clicks… and not one of them resulted in someone making a purchase or even getting on my email list.

This certainly isn’t my finest moment as a business owner, but it was a learning experience. Had I been more on top of Google Analytics, I would have saved thousands of dollars for my business.

As a marketing measurement expert, I see this all the time in 6 and 7 figure businesses… but usually after much more time had passed and a lot more money had been wasted.

I want to avoid that same fate for you!

👋 Hi, I'm Jen.

It might sound hard to believe coming from someone who is now a marketing measurement expert, but I was previously self-diagnosed as allergic to numbers.

Seriously.. if you had told me a few years ago I would be making money teaching people how to make better decisions with data, I would have laughed you out of the room.

I majored in English literature and – fun fact – one of my kids is even named after a Brontë sister.

But once I learned how to read and interpret what I found in Google Analytics, I knew I had to share this with any business owner or marketer I could. I started with my friends and realized I had a really unique ability to make data easy and accessible for everyone… even the counts-with-their-fingers book nerds like me.

After working as a service provider for many online businesses, I decided to pull together all of my experience and knowledge about Google Analytics and how you can use what is in it to amplify your marketing, into a course that others could use to get the same results (without all the tech-speak and testosterone that comes in all of the other courses on this topic).


Learn The Secrets To Leveraging Google Analytics For Your Marketing To Get More Leads And Sales… Every Month! ​​

The Basics of Google Analytics is the ultimate resource for business owners that want to learn the essentials and how to get the most out of it.. without the steep learning curve and hours of your time.

The thing is, you don’t need to know everything about the tool or every single feature it includes to get the most out of it.

There are actually just a handful of things that could have the biggest impact on your business.

The Google Analytics Basics course will teach you everything you need to know without teaching you all 200+ things back there (because… who has time for that).

We are going to cut through the noise, and only show you what you need to know to generate results in your business right away.

By the time you have completed the course, you will confidently be able to:

No more guessing. No more wasting time and moneyYou will finally feel confident knowing you are making profit-generating decisions for your business based on facts.

The hands-on, crash course, will teach you all the basics and get you comfortable with your own data so you can monitor the health of your business.. in real-time!

Even if you don’t know a single thing about the world of Google Analytics, this course makes it easy and understandable for ALL experience levels. We even show you which reports you should be paying attention to (hint there really are only a few!) and which you can straight up ignore.

What You’ll Get…

you're in the right place.

The Basics of Google Analytics is Perfect for:


Learn The Secrets To Leveraging Google Analytics For Your Marketing To Get More Leads And Sales… Every Month! ​​

Other courses on this topic are $497 and above. Yours today for just..


I feel like I got so much value out of it just within the first couple of modules that it paid for itself.

I was able to go in and see from my automation which emails in a sequence generated the most revenue. It was a goldmine of information, and I didn’t know that I had it in there already.

-Ashley M
Wondering if The Basics of Google Analytics
is right for you? 🧐

You’ll get the most out of The Basics of Google Analytics if you check at least four of the boxes below:

Checked off at least four of those boxes?

✨ I can’t wait to meet you inside of The Basics of Google Analytics ✨


But now is the time to act — before the next surprise iOS update or algorithm change turns your world upside down again.

Instead.. You can pivot like the best of ‘em by leveraging your data to make informed decisions about how to adjust to whatever is going on in the marketing world around you.

So.. why put it off any longer?

The sooner you learn the basics, the sooner you can implement these strategies into your website, client’s website, or heck — start offering it as a service!

The small investment in the Basics of Google Analytics will ensure that you make smart and profitable decisions for your (or your clients) business.

Frequently Asked Questions

Only a few hours! This core content is about 3 hours total and is broken down into clear, easy to understand pieces. You will be able to complete it in an afternoon! You will also want to set aside some time to implement these lessons into your account.

Everyone comes into our world saying this, and every single one comes out surprised at how much easier than expected it actually is to understand. We break it down to the basics in this course, if this is your first time working with Google Analytics, it won’t be a problem!
No! The Google Analytics platform is completely free to use.
Of course! We have a free Facebook community that you can join for questions and troubleshooting, for anything else that may occur, send us an email!
Absolutely! This course was designed with service providers in mind. We’ve had people take this and get clients right away (funny story – we actually and someone read a sales page of ours and sell it as a service BEFORE actually learning the skill). If you don’t feel comfortable providing a Google Analytics audit, clean-up, or optimization, at the end of the course, we will work with you until you do! (Our support is the real deal!)
Anyone with a website. It’s okay if you don’t work with data regularly. This course is designed for all experience levels. I certainly didn’t major in data science in college, odds are neither did you. Proud English major right here (I even took remedial math) so no, math and tech skills are not required!

Well you’ve made it this far! Let’s talk about what’s next…

You can scour YouTube for instructional videos from people who talk too slow or too fast and don’t focus on the things you want to learn about.

Or try your hand at the beginners course from Google itself, which might leave you just as stumped as when you started… but if you’re that kind of DIY-er, I applaud you. 

But I swear, someone at Google has a dedicated job of just taking all of their tutorials and linking them to one another so you are stuck in an infinite loop of circling back on the same links over and over again until you are so mad that you give up (but, let’s be honest, not quite mad enough to switch to Bing).

If you’d rather save yourself the headache and time commitment, the Basics of Google Analytics takes the guesswork out of the entire learning process.

After a few hours of learning, you will feel confident in your ability to optimize not only your own website, but clients or biz-besties too! #winwin


Learn The Secrets To Leveraging Google Analytics For Your Marketing To Get More Leads And Sales… Every Month! ​​

Other courses on this topic are $497 and above. Yours today for just..


Seize the Data!

Our promise to you

If you take this course and honestly learn nothing about the data behind your business.. And still don’t feel confident using Google Analytics.. you deserve your money back and we’re happy to give it.  Simply send us an email at and we’ll refund every penny.. no hard feelings.